‘TOGETHER WE MAKE’
TOLU COKER X WETRANSFER GLOBAL CAMPAIGN (2022)
WeTransfer’s largest campaign to date, created in partnership with lead creative agency Preacher, production agency Partizan, and media agency Noble People.
The campaign explores the creative process through the eyes of an idea as it grows from concept to reality and ultimately comes to life in the real world. Throughout the journey, the campaign highlights features from WeTransfer’s latest product drop: portals and reviews. These new features help creatives navigate their clients through rounds of creative work—eliminating the long threads of messy feedback common in client services today.
Viewers will experience the creative and collaborative process behind designing for a fashion show. Step into rising British-Nigerian fashion designer Tolu Coker’s sketchbook and watch as a dress goes from concept to runway.
A Creative Approach
WeTransfer tapped Babymetal and Coker because "both provided an excellent opportunity to show WeTransfer's new features in an authentic way," explains Preacher creative director Zach Watkins.
Those choices, glamorous yet relatable, feel more like audience peers than celebs. Such creators make great endorsers, because they probably would use the products in the ways depicted on screen.
"We're able to illustrate the back-and-forth from start to finish," Watkins says. "And instead of faking it, we're featuring finished work that actually makes its way into the real world."